Challenge: For over a decade, The Arc’s Annual Disability Awareness Walk was patterned after the National Down Syndrome Society’s nationwide Buddy Walk. However, as Down’s Syndrome affected only 28% of The Arc’s consumers, the walk attracted only a fraction of our target audience. In addition, the walk took place in October (a fundraising black-out period for United Way-funded agencies), severely restricting the potential financial impact of this awareness-building event.